# identity.md

## Organization Overview
- **Company Name:** ela rae
- **Mission:** To offer contemporary jewelry that fuses uncomplicated luxury with a refined bohemian aesthetic, providing layered looks in fashion and fine jewelry.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Designed and handmade in the heart of NYC; founded date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces an uncomplicated luxury and refined bohemian aesthetic, with a focus on handcrafted quality.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a designer jewelry brand, offering collections of fashion and fine jewelry. Products include sterling silver, 14kt gold diamond pieces, and semi-precious stones, all designed and handmade.
- **Location(s) and Geographic Presence:** Operations centered in the heart of NYC for design and manufacturing, serving customers globally through its online presence.
- **Key Partnerships and Affiliations:** Details forthcoming.